Comments on: Good bye OpenX. Hello Google Ad Manager. http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager Musings about technology from a Geek Tue, 07 Sep 2010 02:19:41 +0000 http://wordpress.org/?v=2.3.1 By: OpenX vs. Google Ad Manager http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-4723 OpenX vs. Google Ad Manager Thu, 08 Oct 2009 04:33:59 +0000 http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-4723 Hosted OpenX is has been broken for months and it never gets fixed. It's worse than you might imagine. Anyone who's tried it for sometime knows I'm not exaggerating here. I never had problems with the installed version but Hosted OpenX is a disaster. Who doesn't want free, unlimited reliable, scalable ad serving. That's why I moved my clients to Google Ad Manager. At first the interface was a bit confusing coming from the OpenX world, but now it makes perfect sense and it's more intuitive than I ever thought. It closely matches the real world of direct ad sales. OpenX's interface does not, making it difficult to translate IO's to Data to enter into an Ad Server. The only thing I'm missing from OpenX is the image tracking pixel. Google uses javascript invocation tags only. But eventually that feature will be implemented and for now I can sleep at night knowing my ads are being served on schedule. When I want to review my stats I don't have to wait days go gain entry. Good luck OpenX I really do hope you guys pull it together. Hosted OpenX is has been broken for months and it never gets fixed. It’s worse than you might imagine. Anyone who’s tried it for sometime knows I’m not exaggerating here. I never had problems with the installed version but Hosted OpenX is a disaster.

Who doesn’t want free, unlimited reliable, scalable ad serving. That’s why I moved my clients to Google Ad Manager. At first the interface was a bit confusing coming from the OpenX world, but now it makes perfect sense and it’s more intuitive than I ever thought. It closely matches the real world of direct ad sales. OpenX’s interface does not, making it difficult to translate IO’s to Data to enter into an Ad Server.

The only thing I’m missing from OpenX is the image tracking pixel. Google uses javascript invocation tags only. But eventually that feature will be implemented and for now I can sleep at night knowing my ads are being served on schedule. When I want to review my stats I don’t have to wait days go gain entry.

Good luck OpenX I really do hope you guys pull it together.

]]> By: Chris Muktar http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-4471 Chris Muktar Mon, 31 Aug 2009 11:30:41 +0000 http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-4471 Great post- I needed someone to make a decision for me and I'm glad you wrote this up. I've used OpenX before but found its workflow confusing and complicated. Life is short, let's make it easy... Thanks again, Chris. Great post- I needed someone to make a decision for me and I’m glad you wrote this up. I’ve used OpenX before but found its workflow confusing and complicated. Life is short, let’s make it easy…

Thanks again,
Chris.

]]> By: Peter Brookes http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-4292 Peter Brookes Tue, 19 May 2009 17:49:45 +0000 http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-4292 Hi, I stumbled upon ur blog through Google. I've just posted a thread about scaling ad servers on Hacker News - http://news.ycombinator.com/item?id=617316 Please lend your opinion. It'll really help me out. thanks. Pete Hi,

I stumbled upon ur blog through Google.
I’ve just posted a thread about scaling ad servers on Hacker News - http://news.ycombinator.com/item?id=617316

Please lend your opinion. It’ll really help me out.

thanks.
Pete

]]> By: Google Ad Manager vs OpenX vs Trafficspaces | Trafficspaces Blog http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-2182 Google Ad Manager vs OpenX vs Trafficspaces | Trafficspaces Blog Fri, 13 Feb 2009 19:57:32 +0000 http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-2182 [...] well, fix it, and make that your signature” Well it happens that there was one thing OpenX didn’t do very well. It just wasn’t user-friendly enough. Rightly or wrongly, OpenX had this reputation of being [...] […] well, fix it, and make that your signature” Well it happens that there was one thing OpenX didn’t do very well. It just wasn’t user-friendly enough. Rightly or wrongly, OpenX had this reputation of being […]

]]> By: Oliver George http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-1450 Oliver George Thu, 25 Sep 2008 10:09:18 +0000 http://www.techyouruniverse.com/software/good-bye-openx-hello-google-ad-manager#comment-1450 Hi Nick Sorry to see you go. You clearly know your stuff when it comes to scaling web applications. I thought you'd be interested to know we're releasing a new system for logging impressions which replaces logging impressions directly to the database. This was an important technical hurdle to overcome before we could provide a hosted version of the OpenX ad server. OpenX comes from a proud open source history and we've been systematically updating the application from the inside out. Keep an eye on us, I think the new logging system, planned UI improvements, plugin framework and hosted service might go a long way to encouraging you back to us :-) Please contact me (oliver.george@openx.org) if you have any other suggestions. They really do help and we're always keen to run new ideas past people for their opinions (for example, the UI team has some new interfaces they'd like feedback on at the moment). cheers, Oliver George OpenX Limited Hi Nick

Sorry to see you go.

You clearly know your stuff when it comes to scaling web applications. I thought you’d be interested to know we’re releasing a new system for logging impressions which replaces logging impressions directly to the database. This was an important technical hurdle to overcome before we could provide a hosted version of the OpenX ad server.

OpenX comes from a proud open source history and we’ve been systematically updating the application from the inside out.

Keep an eye on us, I think the new logging system, planned UI improvements, plugin framework and hosted service might go a long way to encouraging you back to us :-)

Please contact me (oliver.george@openx.org) if you have any other suggestions. They really do help and we’re always keen to run new ideas past people for their opinions (for example, the UI team has some new interfaces they’d like feedback on at the moment).

cheers,
Oliver George
OpenX Limited

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